Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

While it’s important to keep up with industry trends, implementing new techniques randomly will set you up for failure. The Fast Company Executive Board is a private, fee-based network of influential ...

Your love of baking cakes transformed into a potentially profitable business idea, and your excitement couldn't get any greater. Although you realize that it is a good idea, you may not know how to ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Consider the nonprofit organizations that get the most buzz, like the Make-A-Wish Foundation, the ALS Association and Girl Scouts of the USA. Their use of smart, targeted marketing techniques have ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

As a business owner, you’ve likely heard and even tried all the traditional marketing techniques to reach new customers, retain current customers, and increase your brand awareness. These traditional ...

What does it mean to have an approachable business? Think of it in terms of being an approachable person. Businesses, much like people, have characteristics and personalities. A leader who is ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

While products in the dairy case represent a significant proportion of total sales in supermarkets, there is limited information on the effects of in-store promotion on the sale of dairy products. An ...