Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

In today’s market, many companies are looking to tighten up their brand or even create a new brand to fit the changing environment. Your brand is your identity, so what steps should you take? Creating ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

Leaders define goals, launch products, reorganize teams—and then ask communications to package those decisions. But communications leaders are meaning-makers, and communications can help shape ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...